{"id":8703,"date":"2023-01-10T12:16:18","date_gmt":"2023-01-10T12:16:18","guid":{"rendered":"https:\/\/www.apegrupo.com\/?p=8703"},"modified":"2023-01-26T12:16:33","modified_gmt":"2023-01-26T12:16:33","slug":"ape-grupo-plan-investissement","status":"publish","type":"post","link":"https:\/\/www.carmentruetiles.com\/fr\/ape-grupo-plan-investissement\/","title":{"rendered":"APE Grupo ex\u00e9cute son plan d\u2019investissement"},"content":{"rendered":"

Le secteur de la c\u00e9ramique traverse une mauvaise p\u00e9riode. La hausse des co\u00fbts de l\u2019\u00e9nergie et des mati\u00e8res premi\u00e8res et l\u2019absence d\u2019aides gouvernementales ont durement touch\u00e9 l\u2019industrie. Mais la marque APE Grupo de Castell\u00f3n a d\u00e9cid\u00e9 d\u2019aller de l\u2019avant et de mettre en \u0153uvre son plan d\u2019investissement pr\u00e9vu au d\u00e9but de l\u2019ann\u00e9e. L\u2019entreprise de carreaux a investi au total pr\u00e8s de huit millions d\u2019euros en 2022. Un budget qui a \u00e9t\u00e9 destin\u00e9 \u00e0 l\u2019expansion de ses installations, \u00e0 la r\u00e9alisation de projets de transformation num\u00e9rique et \u00e0 l\u2019am\u00e9lioration de ses machines.<\/p>\n

En ce sens, l\u2019agrandissement du showroom \u00e0 Castell\u00f3n<\/a>, un entrep\u00f4t pour stocker le mat\u00e9riel et un terrain dans le centre logistique d\u2019Onda<\/a> (province de Castell\u00f3n) repr\u00e9sentent les principales d\u00e9penses d\u2019APE Grupo lors du dernier exercice.<\/p>\n

L\u2019investissement le plus important, qui d\u00e9passe 3,4\u00a0millions d\u2019euros, a \u00e9t\u00e9 consacr\u00e9 \u00e0 l\u2019expansion de l\u2019infrastructure logistique de l\u2019entreprise, avec l\u2019achat d\u2019un entrep\u00f4t et l\u2019acquisition de terrains attenants. En 2023, ces terrains seront adapt\u00e9s \u00e0 la r\u00e9ception, au stockage et \u00e0 la gestion du transport des produits de c\u00e9ramique et de salle de bains commercialis\u00e9s par APE Grupo.<\/p>\n

La marque de carreaux a investi plus de deux millions d\u2019euros dans l\u2019agrandissement de la zone d\u2019exposition. L\u2019exposition totalise 1\u00a0000\u00a0m\u00e8tres carr\u00e9s, consacr\u00e9s, en plus de la pr\u00e9sentation du produit, \u00e0 la cr\u00e9ation d\u2019exp\u00e9riences autour de la c\u00e9ramique.\u00a0L\u2019une des grandes nouveaut\u00e9s est Gravity, un espace suspendu dans l\u2019air avec une projection \u00e0 270\u00ba. Outre cette innovation technologique, un espace est r\u00e9serv\u00e9 pour des d\u00e9monstrations culinaires. Il comprend \u00e9galement une zone o\u00f9 les visiteurs peuvent explorer les tendances de la c\u00e9ramique avec l\u2019\u00e9quipe de conception d\u2019APE Grupo.<\/p>\n

Une partie de l\u2019investissement a \u00e9t\u00e9 destin\u00e9e aux am\u00e9liorations des installations d\u00e9j\u00e0 existantes. Une salle de qualit\u00e9 et de nouveaux bureaux dans le centre logistique ont \u00e9t\u00e9 cr\u00e9\u00e9s et les vestiaires du personnel ont \u00e9t\u00e9 r\u00e9nov\u00e9s.<\/p>\n

L\u2019\u00e9nergie solaire est un autre engagement d\u2019APE Grupo. L\u2019entreprise de Castell\u00f3n a montr\u00e9 son int\u00e9r\u00eat d\u2019int\u00e9grer des am\u00e9liorations qui r\u00e9duisent l\u2019impact environnemental et garantissent un environnement durable. Apr\u00e8s plusieurs r\u00e9compenses pour son travail dans ce domaine, la marque de carreaux a \u00e9largi l\u2019installation de plaques solaires<\/a> r\u00e9alis\u00e9e en 2021 pour alimenter ses bureaux de Castell\u00f3n et r\u00e9duire l\u2019utilisation d\u2019autres \u00e9nergies dans son centre logistique, avec un investissement de pr\u00e8s de 200\u00a0000\u00a0euros.<\/p>\n

Enfin, les \u00e9quipements et processus informatiques et les nouvelles machines ont entra\u00een\u00e9 une d\u00e9pense de pr\u00e8s de 230\u00a0000\u00a0euros. L\u2019entreprise souhaite ainsi renforcer sa transformation num\u00e9rique.<\/p>\n

Nouvelle ann\u00e9e, nouveaux horizons<\/h3>\n

Outre ces investissements, APE Grupo a ouvert un bureau commercial \u00e0 Duba\u00ef (\u00c9mirats arabes unis), qui est d\u00e9sormais op\u00e9rationnel, en plus de ceux de Perth (Australie), B\u00e9ziers (France), Moscou (Russie), Sassuolo (Italie), Portlaoise (Irlande) et Burgas (Bulgarie). Gr\u00e2ce au travail de ses marques -APE, Carmen, XLINING et IlBagno-, fruit de sa strat\u00e9gie d\u2019expansion, le groupe est d\u00e9sormais pr\u00e9sent dans 125\u00a0pays.<\/p>\n

Avec le regard tourn\u00e9 vers le nouvel exercice, le PDG d\u2019APE Grupo aborde la nouvelle ann\u00e9e avec motivation et espoir. Jos\u00e9 Miguel Pellicer a assur\u00e9 que, sauf catastrophe, il maintiendra tous les emplois actuels de l\u2019entreprise, pr\u00e8s de 150, jusqu\u2019en 2023. Une annonce qui, sans aucun doute, est une bonne nouvelle pour un secteur cl\u00e9\u00a0: il repr\u00e9sente 18,7\u00a0% du PIB industriel de la Communaut\u00e9 de Valence et compte pour plus de 22\u00a0% du PIB total de la province de Castell\u00f3n\u00a0; et pourtant, au cours de l\u2019ann\u00e9e 2022, pr\u00e8s de 9\u00a0000 travailleurs de la c\u00e9ramique ont \u00e9t\u00e9 concern\u00e9s par un ERTE (dispositif de ch\u00f4mage partiel) ou un ERE (plan de sauvegarde de l\u2019emploi), selon les donn\u00e9es de la direction g\u00e9n\u00e9rale du travail de la G\u00e9n\u00e9ralit\u00e9 de Valence.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Le secteur de la c\u00e9ramique traverse une mauvaise p\u00e9riode. La hausse des co\u00fbts de l\u2019\u00e9nergie et des mati\u00e8res premi\u00e8res et l\u2019absence d\u2019aides gouvernementales ont durement touch\u00e9 l\u2019industrie. Mais la marque APE Grupo de Castell\u00f3n a d\u00e9cid\u00e9 d\u2019aller de l\u2019avant et de mettre en \u0153uvre son plan d\u2019investissement pr\u00e9vu au d\u00e9but de l\u2019ann\u00e9e. L\u2019entreprise de carreaux […]<\/p>\n","protected":false},"author":3,"featured_media":8670,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8703","post","type-post","status-publish","format-standard","hentry","category-non-classifiee"],"acf":[],"yoast_head":"\nAPE Grupo ex\u00e9cute son plan d\u2019investissement - APE GRUPO<\/title>\n<meta name=\"description\" content=\"APE Grupo ex\u00e9cute son plan d'investissement et investit pr\u00e8s de 8 millions d'euros dans l'am\u00e9lioration et l'expansion de ses installations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"APE Grupo ex\u00e9cute son plan d\u2019investissement - APE GRUPO\" \/>\n<meta property=\"og:description\" content=\"APE Grupo ex\u00e9cute son plan d'investissement et investit pr\u00e8s de 8 millions d'euros dans l'am\u00e9lioration et l'expansion de ses installations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.carmentruetiles.com\/fr\/ape-grupo-plan-investissement\/\" \/>\n<meta property=\"og:site_name\" content=\"APE GRUPO\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-10T12:16:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-26T12:16:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.carmentruetiles.com\/wp-content\/uploads\/2023\/01\/DJI_0077-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1705\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Comunicaci\u00f3n APEGRUPO\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Comunicaci\u00f3n APEGRUPO\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.carmentruetiles.com\/fr\/ape-grupo-plan-investissement\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.carmentruetiles.com\/fr\/ape-grupo-plan-investissement\/\"},\"author\":{\"name\":\"Comunicaci\u00f3n APEGRUPO\",\"@id\":\"https:\/\/www.apegrupo.com\/#\/schema\/person\/ee0938460fe6322da2384a3fd1b9e863\"},\"headline\":\"APE Grupo ex\u00e9cute son plan d\u2019investissement\",\"datePublished\":\"2023-01-10T12:16:18+00:00\",\"dateModified\":\"2023-01-26T12:16:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.carmentruetiles.com\/fr\/ape-grupo-plan-investissement\/\"},\"wordCount\":710,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.apegrupo.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.carmentruetiles.com\/fr\/ape-grupo-plan-investissement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.carmentruetiles.com\/wp-content\/uploads\/2023\/01\/DJI_0077-scaled.jpg\",\"articleSection\":[\"Non classifi\u00e9(e)\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.carmentruetiles.com\/fr\/ape-grupo-plan-investissement\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.carmentruetiles.com\/fr\/ape-grupo-plan-investissement\/\",\"url\":\"https:\/\/www.carmentruetiles.com\/fr\/ape-grupo-plan-investissement\/\",\"name\":\"APE Grupo ex\u00e9cute son plan d\u2019investissement - 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